Despite the current economic climate, SMBs nationwide significantly increased their search engine advertising budgets last quarter, “the second installment of quarterly WebVisible report found, which examines trends among US advertisers from Q1 2009 through Q1 2010. Data represents nearly $23 million in US small business advertiser spending from more than 12,000 individual advertisers in Q1 2010. Report also includes an analysis of Q4 2009 and Q1 2010 data from more than 10,000 advertisers in UK. Bing saw its share of search spending increase by 10% in Q1 over previous quarter – while Google’s share increased by 3% over same period, according to the report. “Keyword counts increased in Q1 2010, up 8% to an average 72 root keywords per advertiser. Click-through rates continued steady year-over-year (YoY) improvement in Q1 2010, with Google’s CTR up 29%, Yahoo!’s CTR up 138% and Bing’s CTR up 53%. While each of 3 major engines saw cost-per-clicks (CPC) decline in Q1 compared with the same period last year, overall CPCs have remained relatively stable since Q2 2009,” revealed.
More info: WebVisible Quarterly Report