To participate in the RTBF effort, Microsoft’s Bing has recently inducted use of location-based signals to delist the relevant URLs in question.
“Our decision to expand the scope of RTBF filtering reflects recent developments in the European data protection regulatory environment, and these steps are in line with the broader industry,” bing stated.
Until now, upon receiving an RTBF request, the URL would be get delisted from all applicable European versions of Bing such as (Bing.fr, Bing.de, Bing.co.uk) for searches of the requestor’s name.
But, with Right to be Forgotten (RTBF) filtering expanded the scope in Europe—Bing in addition will also use “location-based signals (e.g., IP addresses) to delist the relevant URL,” bing team reported.
This will be applied on all versions of Bing, including Bing.com, for any user accessing Bing from the European country where the request originated.
Bing explains, “If someone in France successfully requests delisting of a URL on Bing, in addition to delisting that URL from all applicable European versions of Bing, Bing will now also delist that URL for all searches of that person’s name—regardless of what version of Bing is being used—if the search originates from a location within France.”
The changes are rolling out currently and are planned to be applied to all valid European RTBF’s soon. The move also retroactively includes prior removal request, meaning alerts submitted before the change will not benefit from Bing’s new location based delisting identifiers.
The changes rolling out today will be applied to all valid European RTBF requests. This change retroactively including those received prior to making this expansion.
In additon, for Summer Games this weekend, Bing is predicitng recommendations via Bing Events to watch. Additionally, it will also be adding “Medals Predictions,” and “Bing Daily Predicts” as well.
“Until the end of the Summer Games, we will be updating our Events to Watch, Medals Predictions, and Daily Predicts to make sure there you can catch all the Rio Games excitement,” bing stated.