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Bing Debuts ‘Spotlight’ AI-powered News Hub

Bing is helping users to learn more about the news in less time through a new feature launched on Monday, called “Spotlight”‘ that showcases the latest news headlines, a timeline of how a story has evolved overtime, and related social media posts on the topic curated from around the web.

Additionally, spotlight also provides diverse perspectives on a given topic to users. “Providing different perspectives in our spotlight experience is part of a broader effort to help our users be more informed with various perspectives on a range of topics, from news to common health questions.” Bing writes.

To try the new spotlight experience, the new spotlight can be seen on the Bing.com homepage carousel, or perform a search for major news topics, like self-driving cars on Bing Search.

In the screenshot above, you can see spotlights on the Bing.com homepage carousel:

Here is a visual showcasing the new Bing spotlight layout:

Bing Spotlight for self-driving news

A screenshot of Bing Spotlight working diagram:

Bing Spotlight Diagram
Bing said, it monitors millions of queries and news articles every day to deliver the “impactful” stories through Spotlight that evolve over a period of weeks or months. “We look at various user signals such as queries and browser logs, and document signals from publishers such as how many publishers, covers a story, their angles, and how prominently they feature the story on their site.”

In the spotlight diagram below, you can see, the center part of the Spotlight has a section that carries an image carousel with the headline for a searched news topic. On the right is a “rundown” of how the news has developed over time. Below are sections for many “perspectives” of this news topic pulled from “high-quality sources.”

Bing explained, “For controversial topics, in the Perspectives module, we show different viewpoints from high-quality sources. For a source to be considered high quality, it must meet the Bing News PubHub Guidelines, which is a set of criteria that favors originality, readability, newsworthiness, and transparency. Top caliber news providers identify sources and authors, give attribution and show sound journalistic practices such as accurate labeling of opinion and commentary.”

Lastly, on the right is a section that carries all the relevant social media posts around the topic.

Adding, Bing said, “we leverage our deep learning algorithms and web graphs of hundreds of millions of websites in the Bing index to identify the top sources for national news, per category, query, or article.”

Bing notes that this is an evolving feature and it’s working to expand the range of topics currently covered by the spotlight to include more. “Our goal is to provide broader context for impactful stories, from politics to business to major disasters, and much more,” Bing wrote.

Spotlight as of now can be accessed in the U.S. on Bing desktop and mobile web.


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