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Bing Cashback axed, “fell short of aspirations”

Microsoft announced of retiring the “Bing cashback” feature, which means that the last day you can earn cashback will be July 30, 2010. The program, originally dubbed Live Search Cashback, was launched two years ago. “In lots of ways, this was a great feature – we had over a thousand merchant partners delivering great offers to customers and seeing great ROI on their campaigns, and we were taking some of the advertising revenue and giving it back to customers,” the company said. “But after a couple of years of trying, we didn’t see the broad adoption that we had hoped for.”

So what does this mean for Bing cashback users? Well, until July 30th at 9:00 pm PST, it’s business as usual, with cashback offers still living within Bing. After that, Bing cashback will discontinue, though you’l have a year to redeem any cashback you’ve earned through your cashback account consistent with cashback Terms and Conditions. In addition, Microsoft will provide 12 months of customer support to ensure a smooth transition.

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