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Bing Business Portal (BBP): Local Business Center Portal Launches

Bing launched the Bing Business Portal beta, a new service from Bing to help business owners create and control their online listing, making it easier for their customers to find them on Bing. With it, owners can even create deals and promote the offers on both the Bing desktop and mobile experience – for free.

The BBP will replace the Bing Local Listing Center (LLC), and all existing listing on LLC have been seamlessly migrated to the Bing Business Portal.

  • To claim your listings all you need to do is use the link on your local listing page or visit www.bing.com/businessportal. You can either claim your listing by phone or PIN (sent through postal mail).

  • Enhance and Manage Your Listings
    Once you’ve confirmed your identity as the owner of the business listing, you can add more details such as: photos, a logo, parking availability, languages spoken, holiday hours, payment types accepted, and select categories for your business to appear in. You can even add links to your Website, Facebook page, and Twitter URL.

    Restaurant and bar listings can include menus — either by creating one in the Bing Business Portal or by providing a direct link to an existing menu or PDF file. You also have the option of creating a mobile menu designed to be viewed by consumers on their mobile devices. Plus, you can edit specialties and enter up to six additional categories and key words, to provide a more accurate view of what your business offers.

    All of this info is designed to improve the relevance of your listing on Bing and enable better matches between what customers are searching for and your business listing — all resulting in potentially more traffic to your store.

  • Create Deals and Offers
    With BBP you can easily create a discount coupon, promotion or rebate. Using the Deal Editor, you can specify an offer category, a type (dollar amount, dollars off, percentage off, etc.), add info describing the offer (photos, expiration, disclaimer, etc.), and then promote the offer on Bing search results, your business listing page and Facebook page — all for free.

  • Businesses with deals will be highlighted on Bing desktop search results, as well as the deal tab from the Bing for Mobile browse homepage (m.bing.com). Once you’ve created your deals, again you can publish them to your existing business page on Facebook!

[Source: Bing Blog]

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