Bing has announced a policy update around advertising bringing a new inclusion of additional weapon-related products to its disallowed list that already prohibits ads featuring firearms, integral weapon parts and ammunition, Now, Bing said, it’ll not allow ads for recreational guns, including BB guns, paintball guns, air rifles and other non-leathal firearms.
Bing says, this policy change was made in an effort to create more consistency and will take effect starting on July 1, 2018.
In addition to disallowing ads for the firearms, Bing will also no more allow ads for accessories or devices that can be attached to a weapon. Ads for products that can be used to create ammunition, or aid in reloading process will also not be allowed on Bing network.
However, this policy change would not impact accessories or products that are not attachable to a weapon or aid in the reloading process. Examples of firearm-related products that are still allowed for advertisement on Bing Ads network, include safety equipment like goggles, earplugs, gun safes, cleaning kits, holsters, and concealed carry clothing.
Our policies already disallowed ads featuring firearms, integral weapon parts, and ammunition.
“The inclusion of additional weapon-related products will help bring more consistency to our ad network. This change will also help reduce confusion about products advertised. Many of the recreational type guns like air rifles look like real guns and consumers may be led to click on offers that are different than their expectations,” wrote Bing Ads team.
Finally, “this change responds to the feedback from Bing Ads publishers who have similar policies in place. ”
You can head over to the policy site for more detailed information about this and other Bing policies or guidelines.
Update 06/06: Bing Ads is planning to roll out a new feature to enable advertisers to target ads to LinkedIn audiences.
A Bing Ads feature suggestion forum administrator responding to a post of December 2016 suggesting this idea announced the feature would be available soon.
“Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.”
Administrator replied to this on June 4, 2018 stating, “This functionality will be available before the end of the year.”