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Bing and AOL Gains, Google, Yahoo! Loses U.S. Search Market Share in Nov 2011, comScore

comScore Nov 2011 Google led U.S. explicit core search market with 65.4 percent shareGoogle led the explicit core search market in the U.S. in November with 65.4 percent of search queries conducted, followed by Yahoo! with 15.1 percent, according to comScore’s November 2011 qSearch analysis report.

Microsoft’s Bing came third with 15.0 percent (up 0.2 percentage points). Ask Network accounted 2.9 percent of explicit core searches, followed by AOL’s 1.6 percent (up 0.1 percentage points).

comScore Nov 2011: comScore U.S. Search Share Market

In Nov. 2011 more than 17.8 billion searches were conducted. Google ranked first with 11.7 billion, followed by Yahoo! Sites with 2.7 billion and Microsoft Sites with 2.7 billion.

Ask delivered 516 million searches, while AOL rounded out the top five with 286 million (up 3 percent).

comScore Nov 2011 U.S. Search Query Report

In Nov. 2011, Google also accounted for 65.7 percent of total core search queries conducted. Followed by Yahoo! with 16.3 percent and Microsoft Sites with 14.0 percent (up 0.4 percentage points).

Ask Network comprised 2.6 percent of total search queries.

Also, “Americans conducted 19.9 billion total core search queries. Google recored 13.1 billion searches to be number one, followed by Yahoo! with 3.2 billion and Microsoft Sites with 2.8 billion (up 1 percent),” comScore reports.

comScore Nov 2011 Total Core Search Share

comScore Nov 2011 Total Core Search Query Report

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