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Bing Ads Upcoming Bid Adjustments “Negative, Device Targeting, Increased Bid Ranges”

Bing Ads rolling some changes to the way incremental bids work in Yahoo Bing Network Ads at the end of June.

“These changes will not only give advertisers more options to control how bidding on keywords works to maximize ROI but will also ensure more accurate information is brought in when importing ad campaigns from Google AdWords,” informs bing.

“Bid adjustments allow you to better target customers by increasing or decreasing bids for customers that fit a particular criteria in a specific campaign or ad group.”

“Currently, Bing Ads supports bid adjustments for geographical location, gender, age, day of the week, or time of day. And, the bid adjustments are ignored when importing campaigns from Google AdWords. Becuase, “there is a significant discrepancy between how bid adjustments are supported in AdWords and Bing Ads”,” bing notes.

The new features include:

Bing Ads : Negative Bid Adjustments

First, up, Negative Bid Adjustments, will now be supported for various criteria.

Secondly, Bing will also add support for bid adjustments for device targeting. “This means as an advertiser you can either increase or decrease your bid if the searcher is on a desktop/laptop, tablet or smartphone,” expalins bing adding “given the different conversion rates one sees on mobile devices versus desktops and laptops, we believe providing this option will give advertisers a powerful tool to maximize their return on investment,” it said.

Bing Ads bid adjustments for device targets

Bing is also increasing Bid Ranges as follows: “Device bid adjustments will range from -90% to +300%; and All other bid adjustments will range from -90% to +900%.”

Fianlly, Bing will alsoadjust bid adjustments so that they are combined as multiplicative percentages as opposed to being added together.

Bing also explains the what the Approved Limited in Bing Ads means and how it look in the Bing Ads Editor, Bing Ads UI.

“Approved Limited” means your item is already approved in at least one of your targeted markets.

Explaining what triggers the Approved Limited status, Bing writes, “To help serve your ads to users from your targeted country when their searches come from elsewhere, certain markets are combined in targeting bundles. Therefore, items in your account are rolled through editorial checks specific to these bundled countries, which means sometimes your ad will be editorially approved in one country but pending or disapproved in another.”

Adding, “If your items were already serving in your preferred market, they will continue to serve there, even if they are pending or disapproved in other markets,” it said.

Approved Limited highlights include:

  • “Your ad or keyword is already approved and eligible to serve
  • Your item is either Pending or Disapproved in at least one targeted country
  • An item that is Pending in a targeted location may be editorially approved within 48 hours (after review under country-specific guidelines)
  • An item that is Disapproved can be appealed directly from the Bing Ads UI and Bing Ads Editor.”

Bing Ads UI, Approved Limited

To view and appeal Approved Limited items from Bing Ads UI–“Go into an ad group and select the “ads” or “keywords” tab. Click the Filter icon and select Delivery from the drop-down on the left. Next, choose Approved Limited and click APPLY.”

And, from Bing Ads Editor, they can be viewed both in the Information view and Editorial Disapprovals view.

In the Bing Ads Editor Information View, you will find Approved Limited items that are either: “Approved, but pending editorial review in at least one country, o; Approved, but disapproved after appeal in at least one country.”

Bing Ads Editor, Approved Limited

Update 06/07:Bing Ads Accredited Professional program now include the follwing list of updates since last June:

  • Bing added following new markets & languages: “English in United States, United Kingdom, Canada, India; German in Germany; French in France; Brazilian Portuguese in Brazil; and “will also include Spanish in Spain and LATAM site and Italian in Italy site”,” informs Bing.
  • Text based training replaces video trainings with access anywhere. “We now offer 29 topics such as Choosing Keywords, Writing an Effective Ad, Target Ads, and more,” ads bing.
  • A new Video now offering an overview of the program, benefits of being a member, and tips on getting started.
  • New 100 updated exam questions, and a new feedback question that allows you to offer your exam feedback. In addition, Bing moved questions to a new exam platform that is considerably easier for to use.
  • New program benefits lets you print out your own Bing Ads Accredited Professional certificate! and a new language filter added in Find a Pro directory. “As a member you can add languages you or your agency support and as customer looking for a pro they can easily search by the languages they need their campaigns in,” bing said.
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