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Nov072018

Bing Ads Scripts Beta Released: Perform Repetitive Tasks Automatically

To help out advertisers get more time to focus on tasks that matter them most Bing Ads has started rolling out a new beta feature that allows advertisers managing their Bing Ads’ campaigns via a browser-based script editor.

The new Bing Ads Scripts can do the heavy lifting of repetitive tasks and common multi-step operation while managing ad campaigns, says Bing Ads’ team.

Like, Google Ads Scripts, the new JavaScript can help automating account management tasks in bulk, automatically.

Bing Ads Scripts can also be scheduled to run automatically at a specified day and time so that it does not need to run manually each week.

An image below shows scheduling of Bing Ads Scripts:

Bing Ads Scripts Scheduling

Bing Ads’ allows advertisers to reuse their existing Google Ads Scripts just by copying and pasting them in Bing Ads.

Once a Script is run or previewed, the objects that need be changed to align with Bing Ads’ platform will automatically get replaced.

However, when functions are not supported, a red squiggly underline indicator will flag them in the preview windows. As an example, “labels” aren’t yet supported in Bing Ads Scripts, so a red line under “labels” marks them as unrecognized in the example below:

Labels marked as unrecognized in Bing Ads Scripts

Bing Ads Scripts let do things to automatically manage campaigns, ad groups, keywords, and ads for the following available scenarios:

  • Easily move budgets between campaigns.
  • Schedule intraday bid adjustments based on custom events.
  • Increase broad match keyword bids by 25% for keywords that generated more than 500 clicks last week.
  • Automate templates, including combinations of filters and multiple time periods.
  • Conduct audits to check account health, and simply computing benchmarks.
  • Apply negative keyword lists to multiple campaigns or accounts, show conflicting negative keywords.
  • Apply changes to multiple accounts for a restructure at once, enable or pause seasonal campaigns to all accounts.
  • Adjust bids based on inputs like the weather.
  • Pause entities or ads from keywords to campaigns when sales end or inventory is out of stock or landing pages to have a 404.

Here is an example image of Scripts to pause all ads with less than 100 impressions last week within ad groups with names containing “coupons” across all accounts:

Bing Ads Scripts Example Pause all ads

The Bing Ads Scripts interface can be reached from Bulk Operations in the left navigation from the Campaigns level in the web interface.

A script can be applied to multiple accounts under Bulk Operations from the Account Summary level in the UI. While a to apply changes to a single account, just go to Bulk Operations then Scripts under the Campaigns UI.

In the script editor, advertisers can write a new script or paste an existing script from another source, like Google Ads Scripts. There are example scripts available from the editor to leverage, check them out on the Help Center.

A GIF image below shows writing code for Bing Ads Scripts in the browser-based editor:

Bing Ads Scripts IDE Writing Code Example

Bing Ads ‘ notes that third-party spreadsheet services (SpreadsheetApp) which are used to get access to, create and change spreadsheets are not supported yet.

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