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Bing Ads’ Google AdWords Tool Gets New Import Features

To help advertisers easily import their campaigns from Google AdWords Bing Ads on Monday announced new functionalities making the Google Import even more powerful tool.

When it comes to setting yourself up for success using Bing Ads, Google Import is a highly effective and instrumental tool. Last year, we announced Automated Imports so that you can start scheduling your syncs with AdWords and bring over your campaigns on a recurring basis.

The update to Google Import tool today mainly foucs on to cut time spend and do more with Bing Ads, as it’s now helping you get over more items from AdWords, including:

  • 10 thousand Campaigns
  • 1 million Ad Groups
  • 5 million keywords
  • 4 million ads
  • 2 million ad group-level and campaign-level negative keywords combined
  • 2 million ad group product partitions
  • 200,000 all other entities combined
  • 500,000 targets

Even more, it’s now possible to import new items, such as age and gender targeting and negative keyword lists into Bing Ads. Check out this Help page tiltle “What gets imported” for a comprehensive list of all items that can bring over with Google Import.

Bing is also providing more control over import through new “Advanced Import Options,” that offers an ability to select specific items to add, update, or delete. Simply, clicking on Show Advanced Options in Google Import will reveal all additional items that can be include or remove as part of sync with AdWords.

A screen shot below shows Advanced Import Options:

Bing Ads Google Import Tool Advanced Options

Import items options selection
*Location targeting is one item to check after importing. For more info, see What gets Imported Opens in new window.
**The following ad group-level extensions cannot be imported but can be re-created using Bing Ads: Sitelink Extensions, App Extensions, Location Extensions, Call Extensions.

Here are some of these options that enable you to:

  • Choose specific ad extensions and targeting settings to import
  • Disable status updates for campaigns, ad groups, ads, and keywords
  • Pause newly imported campaigns
  • Keep campaign names unchanged (and not updated from Google)
  • Leverage find-and-replace text in campaign names and tracking templates

Screen shot of Other options selections of Google Import:

Bing Ads Google Import Tool Other Options Selection

Additional improments to Google Import currently in progress includes an “increase to the name limit of ad groups to 256 characters, import recommendations on Opportunities Page. “

To learn more about how Google Import works and what items you should keep in mind, you can refer import campaigns directly from AdWords Opens in new window Help Center article.

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