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Bing Ads Rolls Out Upgraded URLs to All Advertisers Globally

Upgraded URLs are here to simplify things for you on Bing Ads, available since August 10, 2016 lets advertisers manage and update tracking information for multiple URLs with a single shared tracking template.

The feature is already available on Google AdWords since Feburary 9, 2015 and allows advertisers an easier and faster way to manage and track important information about each click on your ads without affecting the ad’s history or serving by separating the landing page information from the tracking parameters.

Upgraded URLs in Bing Ads

Upgraded URLs offer several benefits for advertisers, according to Google including: “less time spent managing URL tracking updates”, “reduced crawl and load times on your website”, “new ValueTrack parameters that help you gain additional insights about your ads.”

Current destination URLs capture all your information in a single URL that combines your landing page URL along with tracking information—will serve through the end of the year 2016.

Bing Ads expect to launch in 2017 a transition plan to get all advertisers migrated to Upgraded URLs.

Bing Ads explains that with Upgraded URLs, users can quickly make updates to their tracking codes and keep ads running.

Like in AdWords, there are separate fields for URLs and parameters:

  • Final URL is a landing page URL where you send customer. It replaces the destination URL field. Users can set a separate mobile URL as well.
  • Shared Tracking Template contains all URL tracking parameters for tracking, and acts as a building block for all the URLs in your account. Bing recommends, those currently using {param} tracking to capture keywords, should remove those and instead set up keyword final URLs.
  • Custom Parameters contains more granular tracking information relevant for URLs and reports.

Additionally, with Upgraded URLs—users can bulk edit turn hundreds, thousands or millions of URL into one quick change.

In addition, users are able to track additional insights with new “custom parameters” and “dynamic text substitutions” to learn more about the source of your ad clicks.

Now with Upgraded URLs, you have a character limit of 2,048 in both your Final URLs and Tracking templates for a maximum effective length of 4096–-as tracking templates offer an additional 2,048 characters.

Destination URLs today have a maximum length of 1024 characters.

Customers who are using auto-tagging to send UTM tags to their landing page URLs, need to do anything as of now. Auto-tagging appends the UTM tags at the end of the URL, after any URL parameters and tracking templates have been applied.

Bing Ads is also offering a Import Tool to save time to directly import campaigns from your Google AdWords account into Bing Ads, including Upgraded URLs.

You can do this from the Bing Ads Web interface or using Bing Ads Editor.

Today, “Upgraded URLs is being rolled out to all advertisers worldwide,” the team said. Those of you, who are using tracking parameters, can quickly switch to Upgraded URLs from Bing Ads Editor.

You can refer Bing Ads’ full list of available parameters to track ad clicks here.

Visit the support page for additional detailed resources on URL tracking and analytics page.

Still want to know more What are Upgraded URLs? Watch the video under:

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