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Jan162019

Bing Ads Rolls Out Page Feeds for Dynamic Search Ads Campaigns

Bing Ads page feeds for Dynamic Search Ads aims to make it simpler to manage targets will be available to all account announced the Bing Ads team.

Page feeds are designed to do away the requirement of creating targets for specific website URLs or groups of URLs in DSA campaigns.

This saves advertisers time as well as helps them set up and manage targets for Dynamic Search Ads.

Page feed in DSA campaign also improves the campaign’s overall website coverage and indicates Bing about the URLs importance.

Each page feed has two columns Page URL and Custom Lable. Advertisers can group URLs, or assign a label to individual URL using the labels in the Custom label column, or via Bing Ads Editor.

How does page feeds works?

Instead of creating targets, advertisers can simply upload a page feed to “Business data” section in the Shared Library of their Bing Ads account.

Here is an example image of page feeds view on Bing Ads campaigns tab:

Bing Ads page feeds upload interface

URLs can also be assigned to one or more groups using a semicolon separator in the “Custom label” column.

URLs can be grouped by product type, sale or promotion, seasonality.

Once a page feed is associated with DSA campaign, advertisers can then target specific labels via auto targets based on Bing’s crawl state.

To associate a feed with a DSA campaign, simply select the “use URLs from my page feed only” in the “Targeting source” section under the campaign’s Settings tab.

A screenshot below shows targeting source detail on the Settings tab:

Bing Ads page feed targeting source settings

From there, just select target only URLs from a feed, or targeting URLs along with other auto targets, and then click to “Save.”

The DSA campaign with page fees is now up and running, however, it may take a few days for Bing bots to crawl new URLs in “some cases,” said Bing Ads.

Bing Ads Editor also supports the creation of custom label dynamic ad targets using custom labels from within the page feed, as shown in the screenshot below:

Bing Ads detail view of custom label creation for dynamic ad targets

Additionally, Bing Ads also allows of importing page feeds and page feed campaign associations from Google Ads. Because Google Ads page feeds are compatible with Bing Ads page feeds.

Here is an image showing newly added custom label target, tracking the performance of all URLs labeled GroupA:

Bing Ads Newly created custom label target tracking

When viewing the DSA search terms report, which shows the queries used to trigger DSA ads, will also display whether a Final URL came from page feed or not in a new “Feed UR:” column — as shown in the image below is a Bing Ads feed URL column:

Bing Ads detail view of Dynamic Search Ads search terms report Feed URL example

The page feeds will be rolling out to all advertisers over the next few weeks.

“Dynamic Search Ads (DSA) make sure to offer customers searching on the Bing Network find the right products and services by automatically targeting search queries based on a advertisers website content.”

To get the most out of DSA campaigns, check out this Dynamic Search Ads help page, and for Bing Ads page feeds, refer to this support page.

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