Bing Ads has rolled out several enhancements designed to help advertisers save time by getting a faster the valuable information with a look at performance insights.
These updates, includes enhancements to the ‘Overview’ tab and inline report downloading capabilities are rolled out globally on Tuesday.
Through customizable tiles and a dashboard experience, the Overview tab lets advertisers quickly scan visuals and insights telling them about the campaign performance. Several new titles as well as updates to a few existing tiles are made today, include:
- Top Changes tile: Identifies campaigns and ad groups responsible for the biggest increases and decreases to performance metrics during a specified period. Users can choose to see “top gainers, top decliners, or combination of both,” says Bing Ads.
- Keywords tile let monitor performance of top keywords across campaigns for a selected metric. Screen shot above the fold shows keywords tile.
- “What people searched” tile offer at a glance into the queries potential customers are searching to trigger ads. This helps advertisers to add these search terms as keywords or negative keywords right from the tile. A screenshot below shows this tile:
- Devices tile update now makes it easier to compare performance across computer, tablet, and smartphone. Also, support for a period over period comparison is now being added.
Bing says it will continue to add more visualizations to give more detailed insight and scope into campaign performance.
Report Downloads Enhancements
Staying on top of campaign performance is easier now with enhanced inline report downloads that now offer an option to simultaneously save, schedule, and share them, all in one place.
How advertisers will benefit from these enhancements, Bing explains, if you want to see every Monday, the performance of important campaigns and make adjustments to maximize conversions, you can now schedule the report for every Monday. “[W}hen the report is ready you will receive an email and all you need to do is click on the link to download the report,” bing said.
Previously, to complete this task, every week on Monday, one has to go to Bing Ads online, then filter on five campaigns, set up desired time range, select right metrics and then download the data.
Placed above the grids, clicking on the Download button will show a new Download report option that allows to save, schedule and share the scheduled reports with other users via email.
Here is a screenshot of new inline download options – All Campaigns screen showing the fields to schedule and email automated reporting:
The scheduled and saved custom reports can also be viewed and download from grids in both “Campaigns” page and “Account Summary” page, using Saved Campaign Reports and Saved Account Reports.
A screenshot of Saved Campaign Reports – Picture of the Campaigns tab and within that a new Saved Campaign Reports page with a record called Daily Logs that show when reports are completed: