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Bing Ads Redesigned More Comprehensive Campaign Setup Process Launched

Bing Ads’s campaign creation workflow evolving today unveiled an all new campaign creation workflow that’s designed to help advertisers running with a successful campaign off to the right start.

Now, when an advertiser enter wiil be asked to select a marketing goal for the new campaign for recommending different features or different defaults to get the campaigns up and running. Regardless of your choice of goal, “your campaign will still have access to all features,” Bing writes.

Additionally, on this page, new shortcuts for campaign setup tools like: Keyword Planner, File Import, and Google Import, are located as well.

Advertisers can now quickly copy a campaign settings from an existing campaign. Also, setting up locations ‘where you want your ads to appear’ has become easier too.

Advertisers will also now receive improved keyword suggestions helping them to target the right search results. The suggested keywords can be based on your website URL, as well each suggestion now help you see “how popular, costly, and competitive” each keyword is.

Additionally, the suggested keywords are automatically grouped into relevant ad groups. By organizing your keywords into multiple ad groups, you can better target your ad copy and your bids to the different sets of search queries you want to show up for.

In addition, while setting up a campaign, Bing will also highlight the ad extensions that align with the marketing goal. Ad extensions if you don’t know, “make your ads more eye-catching to searchers and can help boost clicks and conversions on your ads.”

Furthermore, you can now set up multiple ads for your entire campaign and easily manage them all in one page.

And, as the last step in setting up a campaign, “budget and bidding options can also be set up.” And, basing the campaign set up so far, “a performance estimates of the campaign’s estimated clicks, impressions, spend, and avg. position” will be provided by Bing.

See the pictures below for step-by-step pictorial guide.

Bing Ads campaign creadtion workflow new UI

Bing ads Copy campaign settings & target specific locations

bing ads Target the right searchers with tailored keyword recommendations

bing ads ad extensions Include high-value features to your ads

bing ads set informed bids with performance estimates

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