Bing Ads advertisers already optimizing their campaigns performance through new types of opportunities in the Opportunities Tab, including: bid adjustments, extensions, and even conversion-based opportunities — today, gets even more improvements.
The update to Bing Ads Opportunities rolling out to advertisers across the globe includes: newly designed Opportunity Tab with more recommendations, notably sitelink extensions, and additional bid adjustment opportunities.
See, this screenshot of new Opportunities Tab suggestions:
New illustrations and messaging to help you quickly understand the opportunities you can take advantage of
Redesigned Opportunities Tab, visually now features a new design and messaging for better understand recommendations, like for example, “why they’re great for you, and how to implement them,” says bing ads.
Also, the rankingss are now even more optimized and listed in the order of potential impact of metrics you care about most, like for example more clicks, conversions, and cost savings.
Additionally, new impactful metrics helping you easily find ways where you can get more out of each click in Bing Ads are available in opportunities.
Bing Ads also rolling out new extension and bid adjustment opportunities, including: Sitelink Extensions, ad scheduling and keyword.
Sitelink Extension opportunity helps engage more customers along with suggested campaigns that could benefit the most from having them on your ads. Each suggested campaign likely show sitelink extensions, and the opportunity provides estimated changes in performance to help gauge the impact.
Screenshot of new sitelink extension opporunity:
Leverage Sitelink Extensions by clicking on “View Opportunities” to see recommended campaigns. Then, select the sitelinks to add and hit “Apply.” Each opportunity has a potential impact when added, along with a consistent workflow to add in Sitelinks, same as in Ad Extensions tab.
In addition you can leverage new bid adjustment opportunities, such as: ad scheduling and keyword bid adjustments. For ad scheduling, you can dynamically adjust bids based on search user variables, such as device type, location and time of day.
Ad scheduling bid modifier suggestions can be seen using conversion tracking.
Ad scheduling bid adjustments screenshot:
As an example, on days of the week or hours of the day where your cost per acquisition is below average, you’ll see positive bid adjustment suggestions, and where your CPA is above average you’ll see negative bid adjustment suggestions. This way you can help generate more efficient conversions across your Bing Ads campaigns.
And, leveraging new keyword bid adjustment opportunities, you can change bids based on keywords’ conversion history. “You can lower unnecessarily high bids and help boost conversion performance on the best keywords, leading to great returns on investment for your campaigns,” writes bing ads.
Here, an keywords view in opportunities tab screenshot: