Marketers can now view their shopping campaigns via search terms reporting as Bing Ads rolled out an update.
The updated report aims to provide advertisers better visibility and control over search terms and includes search terms for both search and shopping campaigns.
Marketers can access this enhanced reporting grid from the new “Search terms” option under “All Campaigns” in the “Keywords” tab.
Here is an screenshot of the new campaigns keywords dashboard showing a search terms button:
Additionally, the updated grid also includes a new campaign type column in the “All Campaigns Keywords” tab, which let marketers to filter the campaign type by either shopping or search.
The updated grid also introduces a new Added/Excluded keywords column that show search terms added as “keywords” or “negative keywords.”
How will it effect campaigns?
“Managing search terms is a great way to optimize your ad budget. By utilizing insights into how your ads perform when triggered by actual searches, you can be diligent about the keywords you add and those you exclude, so your ads are seen the by the people you want to target,” said Bing Ads.
Adding, “We hope this update makes things simpler for you and allows you to save time in managing your search terms and negative keywords.”
A screenshot below shows campaigns keywords dashboard campaign type column:
As the screenshot shows, marketers can filter search or shopping as a campaign type in the revised reporting grid.
In addition, Bing also offers an artificial intelligence (AI) powered “Performance Targets” report, which marketers can use to set up targets on campaigns group to their track performance.
Bing Ads ends the post stating more updates will be coming out this year!