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Nov062018

Bing Ads Launches AI-powered Performance Targets to Track Campaign Goals

Evolving further their performance reporting experience, Bing Ads’ has introduced a new artificial intelligence (AI) powered-tool that provides advertisers an ability to set targets and track progress.

Performance Targets, the new AI-powered feature lets marketers set targets on groups of campaigns and check performance on the selected metrics in the new web-based Bing Ads dashboard.

Here is the view of Bing Ads’ AI-powered Performance Targets dashboard:

Bing Ads Performance Targets Dashboard

Performance Targets enables marketers to perform the following tasks:

  • Set weekly or monthly targets for spend, clicks, and cost per click (CPC) for groups of campaigns.
  • See a forecast of campaign performance towards those targets.
  • Compare targets to actual and forecast performance trends.
  • Understand how campaigns contribute to performance targets.
  • View history of performance targets and period-over-period trends.

To set Performance Targets in Bing Ads UI just follow these steps:

  • Navigate to the Performance Targets in the left navigation pane.
  • Click to “Create performance target” and give a name.
  • Select a group of campaigns to monitor.
  • Select a time period.
  • Finally, create up to three target metrics to track.

The campaign selector includes campaign names, spend, clicks, average CPC and labels, as shown in the example image of Bing Ads Create performance target below:

Bing Ads Create Performance Targets Screen

Advertisers can sort and filter down the list of campaigns and easily select a set of campaigns to track.

When performance targets are launched, marketers can see actual and forecasted performance toward the targets.

The “Tracking status” column will let know if campaign group is “on track” or may “need attention.”

Bing recommends checking on performance targets often. As they will automatically update with changes made to keywords, bids or budgets.

Here is a screenshot of Bing Ads Performance Targets tracking status:

Bing Ads Performance Targets Tracking Status

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