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Dec202018

Bing Ads is Removing Data Columns from ‘Share of Voice’ Reports

Bing Ads has announced some useful changes to the Share of Voice report that involves the removal of columns, says it’s no longer required after introducing the competition tab.

The (AI) artificial intelligence-powered competition tab, rolled out in September this year provides enhanced performance reporting with richer visualizations and actionable recommendations.

As a result, Bing Ads is removing the three redundant columns from the Share of Voice reports.

The update is aimed at simplifying reporting process will save time to advertisers, who can then better focus to learn about their competitors and leverage other useful insights.

“We hope this update simplifies your reporting process, helping you to save time so you can focus on understanding your competitive landscape and leveraging the other valuable insights available,” Bing Ads wrote.

Starting in March 2019, Bing Ads’ will be removed following columns from Share of Voice reports:

  • Impression share lost to ad relevance
  • Impression share lost to expected CTR
  • Impression share lost to bid.

Here is an image overview of the Bing Ads share of voice report:

Bing Ads Share of Voice Report to remove three columns in March 2019

The columns highlighted (on the right) of the Share of Voice report will be removed in March.

The Share of Voice report will continue to have the following columns:

  • Impression share
  • Impression share lost to budget
  • Impression share lost to rank.

Advertisers are advised to check out the Performance Targets, which is another enhancement to the AI-powered performance reporting experience.

With performance targets, advertisers can set targets on groups of campaigns and easily track performance.

The company ends the announcement saying ore innovative updates are on the way to come in 2019.

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