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Bing Ads Enhances “Keyword Performance Report”; New Product Ads Coming in Q3 in US

Bing Ads Keyword performance report enhanced with a new “Top vs. Other” column, four new status columns, and time zone support for international users.

Top vs. Other column in the Keyword Performance Report helps you see whether your keywords have sent your ads to the mainline or side bar of the search result pages.

“You will also see the Return on Investment (ROI) difference between the mainline ads (Top) and side bar ads (Other) for a given keyword. Use this insight to guide your bid decisions on keywords,” explains bing ads team.

Bing Ads New Top vs. Other Column

International Time Zone Support. You can select your own time zone from the Time Zone Drop Down, and the date range will automatically align with your particular time zone selection.

“While the date ranges themselves (Today, Yesterday, etc.) have not changed, they will be interpreted relative to the time zone you set, simplifying data interpretation based on range and your location,” adds the team.

For example, “in the screenshot a user in Germany selects GMT+1 from the time zone drop down menu. The relative date “Yesterday” is instantly translated into an absolute date of April 4th2013, based on the selected GMT+1 time zone. Consequently, when she runs a report, she will receive data for the date she expects.”

Bing Ads New Relative Time Zone Date Ranges

Bing has also added four new status columns to Keyword Performance Report, as well, for further bid guidance. The new columns include: “Keyword, Account, Campaign, and Ad Group Status.”

“Activating the keyword status column will enable you to identify which keywords are active, paused, or deleted.”

“When you optimize keywords downloaded from the report, you can filter out deleted and paused keywords before making any bid changes or before uploading them to Bing Ads. This helps reduce noise, limiting your optimization techniques to those keywords performing appropriately,” the team explains.

And, the “Account, Campaign, and Ad Group” column further help in efficiently and accurately optimizing keywords and strengthen your ROI.

Bing Ads New Columns

Ad Extension details report (all markets). Bing Ads reports has been updated to include new performance data around individual Sitelink Ad Extensions within your campaigns. You can now view Impressions, Clicks, CTR, CPC and Spend of each Ad Extension by clicking “Ad Extension Details” under the Reports tab.

Check out this Help Page on using Sitelink Extensions in your ad, or watch this video on applying the feature to drive more clicks.

Bing Ads New Ad Extension Details Report

BAI support for Excel 2013 (all markets). Bing Ads Intelligence (BAI) now supports Excel 2013. “This will enable you to run the latest version of Excel on BAI (as well as Excel 2010 and 2007, which will continue to be supported),” Bing explains. There will be no changes to your workflow.

Updates to the Answer Bar (all markets). Now, instead of flying out at you, “it’ll open in its own separate window, allowing you to keep your help content open and navigate the Bing Ads UI simultaneously,” Bing explained.

Bing says, it has also improved the visibility of the Contact Support and Community links, in response to their popularity.

Language Options in Reporting UI (HK, BR, AU, NZ). Advertisers across different time zones can now retrieve data within dates customized to match their particular time zone (update #5) and in their preferred language.

Bing Ads New Language Options in Reporting UI

Update 04/11: Bing is preparing to offer a new search ad format dubbed Product Ads, in the U.S. “We are currently testing Product Ads with a limited number of advertisers and plan to roll out Product Ads in the U.S. to retail advertisers in early Summer 2013,” Bing posted.

“”Product Ads,” which allows retail advertisers to include product details such as image, price, description, and merchant information within the ad. It pulls inventory from an advertiser’s real-time product catalog and creates the new rich ad format – delivering key details of the product offer that a user would need to make an informed decision before clicking to the advertiser’s site,” Bing explains.

Bing Ads API users are told to prepare for the release of Product Ads targeted by making code changes early by June 1st.

Product Ads is currently available in the API sandbox environment, and the API documentation is available on MSDN.

Bing Ads launching Product Ad in the U.S.

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