Bing Ads Editor version 11.7 release now let advertisers manage in bulk their Remarketing in Paid Search audience associations, as well as adds product filters for Bing Shopping Campaigns.
Associating specific audiences to your ad groups helps to deliver the right ad to the right customer. This, in turn helps to maximize your return on investment in Bing Ads. Learn more about Remarketing in Paid Search.
With Remarketing support, you can now create, modify, and delete audience associations from Bing Ads Editor, writes bing. Adverrtiser can now assciate one or more ad groups with audience lists. Then adjust “your bids on specific Audience association to maximize the chances of showing your ads to the audience that matters the most,” bing adds.
Additionally, using ad group editor pane, “audience targeting can be set to either Bid only, or Target and Bid.”
“Bing only shows ads only to the selected audience, with the option to make bid adjustments. The Target and Bid shows ads to everyone, with the option to make bid adjustments for the selected audience.”
Although you can choose the shared audience list for your audience association for your Remarketing in Paid Search campaigns, managing shared audience lists is not supported in this version.
In addition, all products in a Bing Merchant Center store will be included in the campaign by default when a Bing Shopping Campaign is created.
Bing notes, that per suggestion they have also added the ability to manage product filters in bulk that significantly improve efficiency. With this, you can now “create, modify, and delete product filters for one or more shopping campaigns from within the Bing Ads Editor.”