In Octoboer of 2017, Microsoft announced Dynamic Search Ads (DSA) in Bing Ads Editor, and today, it has launhced labels in Bing Ads Editor making it more easier and efficient to manage your DSAs.
Labels for Dynamic Search Ads in Bing Ads Editor
With labels, advertisers can easily add and organize shared labels to their Dynamic Search Ads to more efficiently manage their campaigns.
Say for example, if you want to regularly pause and activate DSA for promotional offers, you can now create and associate all your promotion related DSA’s with a new shared label called “Promotions”. Once done, all you need to do to activate or pause these ads, is simply filter on the
If you are new Dynamic Search Ads (DSA) are a new campaign type which helps dramatically reduce time spent in initial setup and day-to-day management, while simultaneously identifying and capitalizing on new queries and sources of revenue for your business.
You can learn more about how DSAs enhances advertising with Bing Ads over here.
In the image below, you can see “Promotions” label from Advanced Search and change their status in bulk: