Labels in Bing Ads Editor is available since last August for Windows users today gets into the Editor for Mac as well so advertisers can manage Structured Snippets and revert changes for all items in a ad campaign or ad group at once.
With this release, a new shared labels library now available in Bing Ads Editor for Mac, provides an ability to create a shared label which can then be applied to multiple campaigns, ad groups, ads, and keywords. In addition to this, you can also filter labels to see only the important items from advanced search.
Using labels to organize ad campaigns not only save you time, but you can also bulk-manage shared labels library and labels more efficiently.
As an example, just create a shared labels library named “Summer promotion” and add to all campaigns related to summer promotions. You can the filter them from advanced search to make changes to summer promotion campaigns only,
A screenshot below shows shared labels for Mac in Bing Ads Editor:
Structured Snippets Bulk Management
Today;s release of Editor also adds a new feature enabling bulk management of Structured Snippets through a new shared “Structured Snippet Extensions.” Using this extension, advertisers can create one shared Structured Snippet and associate it with their account or multiple ad campaigns or ad groups.
With Structured Snippets you can highlight specific details of a product and services. For this, first select a header and provide the context to emphasize, then specify snippets of text to pair with the header. As an example, first select “Brand” as a header, then enter “Windows, Azure, Xbox, and Skype” as the snippets of text.
In the screen shot below you can Shared Structured Snippet Extension:
Revert A Click Change
Bing also added a new “Revert” with all included items option that let you undo changes to all items in a campaign or ad group with a simple click. In other words, within a selected a campaign this option will revert everything including ad groups, keywords, and ad extensions within the ad group back to the prior state.
Screen shot of new Revert changes with a click: