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Bing Ads Editor Adds New Features for Ad Extensions and Improved Shared Libraries

Advertisers now save time and manage campaigns more efficiently with Bing Ads rolling out new features to ad extension management by adding support for scheduling and Shared libraries for Call Extension and Location Extension in Bing Ads Editor.

These features are currently rolled on Windows, and will be avaible soon for the Mac.

Control ad extensions delivery with scheduling

The ad extension scheduling let advertisers control when their ad extensions are delivered for the time, including by date range, days of the week, and time of day. So, they can run ad extensions at the most ideal time for their business and help enhance relevance as well as reduce wasted clicks.

These schedules can also be based on either account’s time zone or the time zone of the person viewing ads.

Bing Ads note, scheduling ad extensions doesn’t guarantee that the extensions will be shown.

To learn more about the ad extension and scheduler, visit this help page, and this page.

See this screenshot of Bing Ads Editor ad extension:

An screenshot of how to edit an ad extension scheduling:

Bing Ads Editor Editing Ad Extension Scheduling

Shared Library for Call and Location Extensions

For efficient campaign management, Bing has improved Shared Library support to now include Call and Location Extensions. And, let advertisers easily create a shared library for both and quickly associate them to multiple campaigns in just few clicks.

For example, “if you need to change a phone number in Location Extension, simply modify the phone number in shared Location Extension and all related Location Extension associations will be automatically updated,” bing explained.

These new shared libraries currently support Sitelinks, Callout, Review, and App Extensions in Bing Ads Editor.

See, an example picture of shared location extensions:

Bing Ads Editor Shared Location Extensions

Here, an example screenshot of callout extensions:

Bing Ads Editor Callout Extensions

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