Bing Ads has announced that they will no more allow political candidate and ballot measure ads in the United States.
The changes which are part of Bing Ads Political Ads Policy update comes into effect beginning on Friday, October 5, 2018.
As part of the policy change Bing Ads says, it will “not accept new ads in this space.”
Adding the Bing Ads said, they will remove all ads that are already running in this space. The ad’s removal will take place in the “coming weeks.”
Also, there will be no likely impact on Bing’s advertising revenue as the Bing Ads says, political ads make up a “very small” percentage of its advertising volume.
Bing Ads reporting it has compelled to make this decision due to regulators from states across the country “making it complex to adhere with precision.”
“The regulatory environment for a political candidate and ballot measure advertising is likely to continue to evolve rapidly in the coming months, making it complex to adhere with precision,” wrote Bing Ads.
Adding, “As a result, we have made the decision to disallow political candidate and ballot measure ads in the United States,” the Bing Ads said.
Further Bing Ads says, at Microsoft it, “[…]works in non-partisan ways to serve campaigns, campaign committees, party conventions, and election systems in a variety of ways.”
Adding that this change will not affect its overall commitment to strongly support the democratic process will not change.
However, Bing Ads Disallowed Content Policies page still says that “political advocacy is generally permitted,” as long as the advertising complies with Bing Ads policies.
And, that political advertisements are allowed for political candidates, political organizations and political initiatives, however, they must meet the following listed criteria:
“Political Ads and advocacy: Must comply with all applicable laws, including without limitation, all federal election laws, FEC regulations in the U.S. and (where applicable) state or local laws and regulations. Such compliance shall be the sole responsibility of the advertiser.”
Here is a screenshot of Bing Ads’ political and religious content section of ‘Disallowed content policies’ page: