Website tags are core to measuring campaign performance and tag management providers makes it easier to manage multiple tags at once while ensuring they stay up to date. Today, Bing Ads has teamed up with Adobe to integrate its Universal Event Tracking (UET) tag into Adobe’s next-generation tag management system called “Adobe Cloud Platform Launch.”
This feature currently only available for North America, in the U.S. and Canada, opens up a new window for advertisers to experience “how much easier it’s for them to get started and stay up-to-date with Bing Ads tag,” says Bing’s Jim La Force, Partner Account Executive.
The UET tag provides several benefits, such as enabling key features like remarketing, conversion tracking, automated bidding, and new reporting insights for Bing Ads campaigns.
Adobe Cloud Platform Launch, is an extensible tag management platform with open APIs and that enables third-party developers to build, maintain, and continuously update their own tools with Adobe Experience Cloud across a unified platform.
“We’re excited customers can now easily access the Bing’s UET tag through Launch by Adobe and look forward to continuing our collaboration with Microsoft in the future,” wrote Corey Spencer of Adobe Cloud Platform.
Launch by Adobe offer easy access to Extensions (integrations built and maintained by technology providers) that enable a site to support more web technologies. Switching to Launch by Adobe include benefits such as: