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Bing Ads Adds Search and Budget Opportunities to iOS and Android App

Bing Ads advertisers who are using the mobile app for managing their ad campaigns can now save more of their time as they can more efficiently manage campaigns with new search functionality added to the Bing Ads app.

“Take advantage of opportunities while on the go to help keep your ads from not showing as often as they can due to campaign budget limitations,” writes Bing ads team.

The new search functionality lets search accounts, campaigns, ad groups, ads and keywords with ease by a simple tap on the search icon at the top right corner, and enter the search query, then tap Search on the keyboard.

Tapping on any of the search results will show more details about an account, campaign, ad group, ad or keyword.

Here, an screenshot of search function in Bing Ads app:

In addition to existing Keyword Opportunities, the Bing Ads app will now inform advertisers about the ads that aren’t showing often as they should because of budget limitations along with details of the potential impact, so you can easily increase your budget while on the go through the new Budget Opportunities.

To see new budget suggestions, simply navigate to the opportunities card in the dashboard. Once there, before accepting a Budget Opportunity suggestion, advertisers will also be able to review increase in clicks and impressions on the impacted ads, says bing ads team.

Here, an screenshot of opportunity suggestions in Bing Ads app:

Budget Opportunity in Bing Ads app

Lastly, those who are using Bing Ads online can see more about all the Bing Ads Opportunities available to drive the most impact for your Bing Ads campaigns.

You can download the new Bing Ads app for iOS or Android, as well as see the walkthrough

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