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Big Media companies to Apple “We won’t retool Adobe Flash-based video libraries for iPad”

Just a day after, Apple overtook Microsoft as the world’s most valuable tech company, Apple CEO, Steve Jobs was grappling with resistance from Tinseltown over Apple’s ongoing fight with Adobe Flash video software. Sources said several large media companies, including Time Warner and NBC Universal, “told Apple they won’t retool their extensive video libraries to accommodate the iPad, arguing that such a reformatting would be expensive and not worth it because Flash dominates the Web” (emphasis added). Jobs banned Flash software from running on Apple devices, arguing that the world’s most popular video software is unfit for his devices. Instead, he favors video software written in Web software language called HTML5.

Disney created an iPad app to watch ABC shows for free. CBS, using iPad-enabled Web browser, also working with Apple, but to a limited extent, offering only a handful of shows. Both Fox News (which, like The Post, is owned by News Corp.) and CNN offer free video clips using HTML5 on iPad.


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