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Best Practices: Tracking Your Google AdWords Account Performance

Monitoring your AdWords account performance allows you to make informed optimization decisions and is an important part of managing a successful account. AdWords provides many easy-to-use free tools that Grantees should take advantage of on a regular basis. Google Grants blog posted a few tips on tracking your account performance, check them embedded below:

Use Google Analytics that can help you identify how people found your site, how they explored it and how you can enhance visitor experience.

More Info: AdWords Optimization Center


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