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Best practices to globalize website contents – Live Search SEO Tips

Jeremiah Andrick published about “the best ways to go global with your website contents to target the right audience, the problems faced by search engines, understanding geotargeting because of a few technical limitations.

Best practices: 1. Target the location with geographic keywords; 2. Be consistent in the language you write; 3. Group your localized content by the TLD, subdomain, or subfolder; for e.g.: www.domain.ca or ca.domain.com or www.domain.com/ca-fr/

Common mistakes: 1. Avoid using a cookie to store the language setting; 2. Don’t use Javascript language translating scripts to load local contents. 3. Scripting against HTTP_ACCEPT_LANGUAGE header

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