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Best Practices To Convert Website Visitors Into Donors

Encouraging website visitors to make donations can be a challenge and can directly impact the success of your organization or cause. The following best practices will help you identify areas for improvement, diagnose to promote donations:

Landing Page

  • Bring visitors to right page – your donation specific ads and keywords should link to this donation specific page.
  • Make it easy to donate online, don’t ask unnecessary details, reduce #of fields & steps in donation process.
  • Show transparent steps – use a status bar to show current stage.


  • Make your site easy to navigate. Use clear labels and titles so visitors can easily find where they can make a donation.
  • Highlight where to go next. Help visitors understand how they can get from A to B in easiest way possible.

Site Security

  • Reassure your visitors that their personal information is safe. Make sure your pages are secure and include known symbols to indicate this.


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