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Ben the Bodyguard iPhone App: The Perils of Promotion That’s Better Than the Product

Ben the Bodyguard, a security app for iPhone is slated to launch in January, has one of the best websites recently. Jean Reno, from Fast Company suggests that a chorus of tech websites swelled to praise the site for its innovative design.

Ben the bodyguard site

It’s a scrollable, animated, HTML5-powered visual bonanza starring the titular bodyguard. The animated, interactive site is styled something like a graphic novel. Scroll down on the webpage, and a mysterious Frenchman named Ben strolls down a dark alley, offering terse Gallic musings about security in an inherently unsafe world.

“I am not here to judge. I am here to protect. Photos, videos, whatever,” offers Ben, as he wanders past the foot of a building where an S&M photo shoot is going on, the Craigslist-enabled fulfillment of some whacko’s fantasy.

Ben the Bodyguard iPhone App

But what does Ben do to protect your secrets? Everything Apple will let him, according to one of the app’s creators, Ben can encrypt individual photos, contacts or notes, would secure all your Facebook and Google data, keeping it from nosy advertisers. Or maybe it would offer a remote-wipe feature, so if you lost your iPhone, with the press of the button it would be transformed into an ineffectual blank slate in the burglar’s hands.

Apple restrictions prevent Ben from integrating tightly with iOS, protecting email, or encrypting third-party apps and their data. So, despite his tough guy persona, Ben isn’t recommended for heavy-duty corporate security.

More Info: Ben the Bodyguard site


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