Apple’s informed that “over 450K albums and 2 million individual songs were sold on iTunes worldwide, since their recent iTunes launch. In U.S. the best-selling album was “Abbey Road” and best-selling song was “Here Comes the Sun.”
The Beatles’ on iTunes was accompanied by an extensive marketing campaign, including prominent homepage placement on iTunes and TV spots that aired during Sunday’s American Music Awards broadcast on ABC, Sunday Night Football on NBC and other prime-time programming.
The iTunes marketing efforts likely helped boost overall sales of Beatles albums.
Also helping boost sales of Beatles titles was Amazon’s aggressive discounting of all Beatles albums during the same week as their exclusive digital debut on iTunes. Amazon priced single-CD albums at $7.99, the double-disc album known as the “White Album” at $11.99 and EMI’s stereo and mono box sets at $130 each. By contrast, iTunes is selling individual Beatles albums for $12.99 each, the “White Album” for $19.99 and the digital box set for $150.