Just a day after, Kobo introduced the “Kobo eReader” Touch Edition which’s bound for Borders in the U.S. and Indigo in Canada later this month for $129.99. And, today, Barnes and Noble unveiled its new touchscreen “Nook Simple” Touch e-reader.
Like the Kobo Touch Edition, Nook Simple Touch has a 6-inch display with infrared touch capability, Wi-Fi connectivity and a microSD slot for expanded storage. It also offers 800MHz processing power, except instead of a Freescale i.MX processor, the Nook Simple Touch is equipped with a Texas Instruments OMAP 3 chip.
Barnes and Noble CEO William Lynch on Tuesday said the device is 35% lighter and 15% thinner than the first generation Nook. It weighs only 7.5 ounces, and can run for 2 months on a single charge.
Obviously, the device is addressing a different market segment than the Nook Color, which has proven to be a breakout hit as an Android tablet. Lynch said he thinks Nook Color has become the United States’ #1 Android tablet, and indeed, the #2 tablet altogether behind Apple’s iPad, giving it a tablet market share potentially as high as 10%.
Nook Simple Touch will begin shipping on June 10th for $139.99.