Microsoft CEO Steve Ballmer yesterday told Wall Street analysts that the company might “dial up” the intensity of antipiracy technology baked into Windows Vista as part of an effort to squeeze more revenue from China, India, Brazil, Russia and other emerging markets.
Ballmer’s comments came during a conference call with financial analysts in which he repeatedly hammered home the theme that sales forecasts for Windows — Vista in particular — have been “overly optimistic.”
One way Microsoft can bump up Windows sales is to tighten the screws on pirates, Ballmer said. “Piracy reduction can be a source of Windows revenue growth, and I think we’ll make some piracy improvements this year.”
“We have new technologies built into Windows Vista, something we call Windows Genuine Advantage [that] we’ve really dialed up in capabilities with the Vista release,” he said. “I do think that will bring some revenue growth. We will have strong growth in the Windows business in emerging markets: China, India, Brazil, Russia and many others. Those markets are very high piracy.”
Microsoft, Steve Ballmer, Windows Vista, Piracy, Antipiracy, Announcement