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Baidu Chinese Search Engine to Expand Overseas – Already Active in Japan

Baidu, China’s main search engine, is looking to expand its business overseas and is preparing to invest internationally, the company’s ceo said. The company is facing a “window of opportunity” with the international market that it must grab, Baidu Robin Li said. “Going forward I think we should make this kind of move as early as possible,” he said. “During the next five to 15 years we should see some meaningful revenue outside of China.”

Li, however, didn’t say in which countries or types of services it would invest. But Baidu has already expanded its operations to Japan with its own search engine there. Li however, noted that the company is developing a number of “exciting” projects for the mobile market. Baidu is preparing a “revolutionary” product, he said, but he declined to say if it was a browser or a mobile operating system.

Baidu currently commands a 70% domestic search market share, and the company’s main rival, Google, comes in second at 24.2%.


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