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Automatically Create, Optimize DoubleClick Search Campaigns with Inventory-aware Campaigns

DoubleClick Search added a new ability that let you “automatically create and optimize campaigns,” based on your Google Merchant Center feeds.

This feature deliver a simple and faster tools to streamline complex problem such as (keeping search campaigns up-to-date with changing inventory, which can be time-intensive and cumbersome).

“With “inventory-aware campaigns,” you can manage even the deepest product catalogs with just a few clicks, helping you create new search campaigns on the fly,” informs DS team.

“Inventory-aware campaigns in DoubleClick Search automatically create ad groups, ads, and keywords based on the settings you provide.”

To create inventory-aware campaigns, after linking your Merchant Center account to DoubleClick Search, use the following steps:”

  1. Select an engine account in the left-hand navigation of your DoubleClick Search account
  2. Click New above the table of existing campaigns, and then select Inventory campaign from the dropdown.
  3. Complete the configuration steps for how your ad groups, ads, and keywords will be generated,” explains DS team.

“Our system monitors your Google Merchant Center feeds for changes, and makes any necessary updates automatically to ensure you don’t miss any opportunities. This means that when the newest prices, descriptions, and landing pages are sent to your product feed, DoubleClick Search will pick up the changes and apply them to your campaigns, without the need for you to set them up manually,” the team explained.

Visit this Help Center article to learn more about this update to inventory campaigns.

Update 06/25: v201306 of the DoubleClick for Publisher (DFP) API released today is the largest launches yet–introduces many new features “for creative management, forecasting, reporting”, and also includes a beta release of the sales management services.

“Sales Management API” currently being piloted by a small group of partners, will be extended throughout the year. The service allows developers who plan to leverage the API to build connections to other business tools and systems:

  • “Create and track proposals
  • Manage a catalog of products
  • Define and update rate cards
  • Reconcile monthly reports.”

For more information, check out the release notes.

To request access to the Sales Management services, complete this form.

DoubleClick Search is offering guidence of incorporting few retail-ready features to make you kick off your holiday search campaigns with a bang including right before the 4th of July.

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