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Automatic App Conversion Tracking for Android Campaigns – DoubleClick Search V3 Updates URL Parameter

Google’s AdMob team rolled out a new feature “automatic app conversion tracking for Android campaigns.”

“All AdMob Android app download campaigns will now automatically report conversion data from the Android Market. This means that you’ll be able to see conversions from your app download campaign without configuring any special code,” informed Morgan Hallmon, Product Manager, Mobile Ads.

automatic app conversion tracking for Android campaigns to all AdMob Android app

Adding, “To see conversion data for your Android download campaigns, simply go to the App Conversion Tracking section of your account. You’ll be able to see the number of downloads driven by your AdMob advertising campaign. In addition, you’ll be able to keep tabs on the cost per download and conversion rate so you can better optimize your campaign,” explains Hallmon.

DoubleClickAlso, DoubleClick Search V3 (DS3) added a URL parameter that will allow the engine to set the landing page URL at the advertiser level.

“This is great when you’re using advanced features like Dynamic Search Ads on Google AdWords. When a user clicks an ad, DS3 will redirect him/her to the destination URL parameter that’s determined by the engine, instead of the keyword’s landing page URL. Learn more about adding the ds_dest_url parameter,” explains DoubleClick Search team.

Also, the team has made an improvement to dynamic URL parameters: “you can now add dynamic URL parameters directly in the DS3 UI (previously only available via upload).”

“From a Keywords page, add URL parameters as a selectable column. In the table, you can then click a cell in the URL parameters column and add the parameters in-line. Learn more about adding dynamic URL parameters in DS3,” the DoubleClick Search team said.

You can learn more about adding the ds_dest_url parameter here, and adding dynamic URL parameters in DS3 here, or refer to this Help center article.

Also, Google published a video guide that shows how to get up and running with the PHP client library from downloading the code to running one of the examples. “All you need to get started is a DFP account (production or sandbox) and a machine with PHP 5.2.x and the SoapClient, OpenSSL, and cURL extensions,” Jeffrey Sham, DFP API Team stated.

For new users to the API, it’s a great way to get acquainted with the documentation pages, project site, and client library features.

The video takes you through an explanation of how the getCreativesByStatement example makes an API call and highlights common usage patterns and best practices for the client library.

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