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‘Authorship Markup’ Helps People Find Contents from Authors Using Google Search

Starting today, Google begin to support “authorship markup” — a way to connect authors with their content on the web.

“We’re experimenting with using this data to help people find content from great authors in our search results,” Google stated.

“We now support markup that enables websites to publicly link within their site from content to author pages. For e.g., if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a NYT author page. An author page describes and identifies the author, and can include things like the author’s bio, photo, articles and other links” google explained.

“If you run a website with authored content, you can learn about authorship markup in help center. The markup uses existing standards such as HTML5 (rel=”author”) and XFN (rel=”me”) to enable search engines and other web services to identify works by the same author across the web. If you’re already doing structured data markup using microdata from schema.org, we’ll interpret that authorship information as well,” Google stated.

“To make it easy to implement markup, Google worked with following sites to markup their pages, including The NYT, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others.

In addition, we’ve taken the extra step to add this markup to everything hosted by YouTube and Blogger,” Google added.

More Info: Help Center

[Source: Webmaster Central Blog]

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