diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)


Audience Interests in DoubleClick Ad Planner Available

Advertisers can now build media plans to reach audiences with interests relevant to their campaigns using DoubleClick Ad Planner. Audience interests represent the aggregate interests of visitors to any given website. “Now, top ten audience interests for each site are listed on profile page for each of the millions of sites profiled in Ad Planner – provides an important complement to demographic data. To date in Ad Planner, advertisers have used site categories, which describe the content of websites, as a proxy for audience interests. Audience interests in Ad Planner helps advertisers find a wider range of sites for their media plan without compromising their ability to reach the right audience. With “Search by audience” tab in Ad Planner, selecting “Pets” interest will reveal a list of sites interested in pets. While some of the sites will be about pets, many additional sites will be about other topics,” states Google.

More info: Ad Planner | Methodology document |New frontiers in display advertising planning and measurement


Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...