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ATX Group Uses Bing to Co-Pilot Hyundai Owners

At CES in Las Vegas, Connected vehicle (telematics) services provider ATX Group integrates and delivers content through a variety of interfaces with drivers in the US will now be using Microsoft’s Bing decision engine to provide intelligent search tools for Hyundai owners through the automaker’s new Blue Link connected vehicle program.

A key feature of the Hyundai program will be an off-board interactive voice response (IVR) system enabled by ATX’s next-gen, connected vehicle platform. Through this system, Hyundai drivers can access via voice activation location-based and dynamic content supplied by Bing, including points of interest, addresses, restaurant ratings, gas prices, weather and more.

ATX will also provide Hyundai drivers with access to Bing Maps through a highly customized Hyundai website, which allows the driver to personalize with dynamic content that can be sent to vehicle. ATX also relies on Bing mapping tools at its response centers, where specialists are trained to provide drivers with real-time, location-specific guidance or emergency assistance.


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