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Are You Linkbaiting The Right Audience

Eric explains how it’s just as important (perhaps more important) to properly target your link bait as it is to come up with creative link bait –Last summer, I was asked for my personal definition of the term “linkbait.” In a column titled Link Bait Kool-Aid, I wrote that linkbait was “more or less anything you create anywhere on the web that inspires other people to link to it.” The link to your bait can come from another web page, from a blog, from a social media sharing site (bookmarks, news, videos or whatever), from a tagging site or even from an email newsletter. In a nutshell, anywhere you are with a mouse and a clickable link can be viewed as a potential target venue for link seeking via linkbait.

There are several motivations for seeking links via linkbait creation. The most obvious motivation is improved search rank. Get a bunch of links, and your site’s search rank will improve. Not every time, but often enough to inspire a whole new micro-niche in what was already a niche industry.

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Article, Links, Linkbaiting

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