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Apple TV Doubled Roku Sales, Said CEO Anthony Wood

Apple’s newly launched Apple TV isn’t only making Apple some money but it has doubled sales of the competing Roku internet-connected set-top-box as well. Roku’s CEO Anthony Wood told Business Insider “Roku sales actually doubled when the new Apple TV came out. Apple helped bring a lot of new attention and awareness to the category.” Roku is expecting to sell its 1 millionth box by the end of this year. Its 2010 revenues will surpass $50 million, and the company expects to top $100 million in sales next year.


The $80 Roku XD streaming player is #9 on Amazon’s best-selling gadgets list, while its $100 XDS player (more features) is #11. Roku’s low-end “HD” player is #42.

Meanwhile, the $100 Apple TV, backordered at Amazon, is #23. Logitech’s Google TV box is #110. And the other buzzy competitor, the $200 Boxee Box by D-Link, is #171.


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