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Dec202010

Apple TV Doubled Roku Sales, Said CEO Anthony Wood

Apple’s newly launched Apple TV isn’t only making Apple some money but it has doubled sales of the competing Roku internet-connected set-top-box as well. Roku’s CEO Anthony Wood told Business Insider “Roku sales actually doubled when the new Apple TV came out. Apple helped bring a lot of new attention and awareness to the category.” Roku is expecting to sell its 1 millionth box by the end of this year. Its 2010 revenues will surpass $50 million, and the company expects to top $100 million in sales next year.

Roku

The $80 Roku XD streaming player is #9 on Amazon’s best-selling gadgets list, while its $100 XDS player (more features) is #11. Roku’s low-end “HD” player is #42.

Meanwhile, the $100 Apple TV, backordered at Amazon, is #23. Logitech’s Google TV box is #110. And the other buzzy competitor, the $200 Boxee Box by D-Link, is #171.

[Source]

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