An average Apple retail outlet easily outperforms its generic counterpart in terms of revenue and sales — but the expense of supporting all those customers may be pulling Apple down, says a new investment note from Bernstein Research.
Senior analyst Toni Sacconaghi expresses surprise at the numbers in the report, which observes that the typical Apple retail location sells about 21.4 Macs every day versus “less than 2” for many less specialized electronics shops. This amounts to about 8,000 Macs per store per year and played a crucial role in expanding the Mac‘s appeal: about two-thirds of store revenues came from the computers and likely earned Apple the lion’s share of its converts.
“We estimate that the stores, which collectively represent just 2.5% of the Mac’s global distribution points, drove more than one third of its market share gain during the year,” Sacconaghi says.
Apple, Mac, PC, Sales, Facts and Figures