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Apple Celebrates Lunar New Year with Jany 6 Shopping Event; Apple Holding Media-Related Event to Focus on Publishing and iBooks

Apple is celebrating the Lunar New Year with a one day Apple shopping event on Friday January 6th in China/Hong Kong, Taiwan, Singapore, Malaysia, Thailand and the Philippines.

The “Year of the Dragon” New Year Celebration starts on Monday, January 23rd.

Year of the Dragon: Lunar New Year 2012

In other Apple news, Kara Swisher is reporting that Apple is planning a late-January event foucing on App Store, iTunes Store, iAd, iCloud, and iBooks, and involving SVP of Internet Software and Services Eddy Cue.

Cue is in charge of a large swath of Apple’s media units, including the iTunes Store, App Store, iBookstore, as well as iAd and its iCloud services.

According to the source the event will not involve any hardware and instead will focus on publishing and eBooks (sold through Apple’s iBooks platform) rather than iAds. Attendance also be more publishing industry-oriented than consumer. The event will unveil improvements to the iBooks platform according to the same source, and is not “major.”

“But, for sure, several sources underscored that the event is not related to an upcoming version of the iPad 3, the next iteration of the popular tablet device that many expect to be available in 2012.”

Also unlikely, “the rollout of Apple’s large-scale rethinking of its interactive television initiative currently in the works. While the company is expected to launch a new Apple TV product later in 2012, such an event would also certainly be held in the heart of the industry in Hollywood or at least in Silicon Valley. That leaves some kind of advertising or even publishing announcement,” reports AllThingsD.

Update 01/04: “Sources close to the matter revealed that they intend on launching a new digital self-publishing platform to get peoples content into the iBookstore. This is a huge step forward for Apple to compete with Amazon (DTP) and Barnes and Noble (Pubit). Apple will be taking a cue from the new Amazon program that gives indie authors an incentive to publish exclusively with them. Also, note, that they will use the EPUB format to make it easy for people to convert their documents or existing books to comply with their format.”

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