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Apr242006

Apple 1984 Newsweek Advertising Insert

In the Fall of 1984 Apple published a 16-page (with fold-out) advertising insert in Newsweek magazine. For many, this was the first “up-close” experience with a Macintosh — detailing the radical features of this new computer. The Macintosh was obviously evolving during the production of this insert as applications, icons and even hardware change from one photo to the next (and are often different from what actually made it to the shipping product).

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