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AOL Video Search Truveo Re-launches

I’m a big fan of simple search tools, and one of the areas that’s been booming lately is video search. There are dozens of popular services for hosting video, but few for crawling all of them at once. Video search service Truveo, which was quickly gobbled up by AOL after launching in late 2005, has been fairly quiet for the last year or so. Their technology powers video search for AOL, Windows Live Search, Metacrawler, and CNET’s own Search.com tool, along with many other services you’re likely to recognize. Today they’re re-launching Truveo.com, in hopes to compete with Google, Yahoo, and Blinkx’s video search tools.

Truveo’s claim to fame is that they crawl and index both user-generated video sites, along with ones that put out professional media content like NBC and CBS. For example, searching for an episode of The Office will pull up results from YouTube and Google video (what hasn’t been taken down at least), along with links to “official” video hosted on NBC’s various video pages, and links to various episodes for purchase at online stores like iTunes. It will also list videos from other video services like BBC News, Blip.tv, and Metacafe. The key emphasis, however, isn’t on user generated content, as much as professionally produced video content.

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AOL, Online Video Sharing, Video Hosting, Video Search, Truveo, Search Engine

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