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AOL unveils Truveo Video Search For Mobile (WAP), MapQuest Local

AOL announced the release of Truveo video search for WAP browsers. There’s already an iPhone version of Truveo.

From the release:

Starting today, consumers can access the Truveo Mobile Video Search beta site from RTSP-supported (Real Time Streaming Protocol) mobile phones by going to http://wap.aol.com/truveo. The new mobile video search site taps into Truveo’s industry-leading index and makes it possible for consumers to search and browse through millions of videos on more than 300 websites whose content has been optimized for mobile devices.

As an application for this platform, Truveo Mobile beta is supported by Real Time Streaming Protocol (RTSP) capable handsets, which can be browsed on AOL Mobile for compatibility. It joins AOL’s “Mobile Web” properties, which include Mapquest, Moviefone, and Winamp.

Shortly after that announcement, however, Truveo Video Search appeared in the iTunes App Store as a free iPhone application, which turned out to be quite popular and well-received. While this beta site is only compatible with several hundred handsets, it does place the AOL property in front of a wider audience, complete with Platform-A advertisements across the top of search results.

The company also debuted “MapQuest Local” a new “start page” (think MyYahoo or MyAOL) for local content. It features drag and drop widgets that can be customized. AOL also sees MapQuest Local as a kind of open platform that will increasingly allow third parties to distribute their locally relevant content to MapQuest’s 48 million monthly users. While there are some conceptually similar things in the works from others, this is a very fresh and compelling approach to local.

Source:→ SEL

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