AOL appears to be positioning itself as a go-to ad destination for politicians and advocacy groups looking to persuade the masses prior to 2010 mid term elections. AOL rolled out “AOL Advertising Politics hub,” that provides detailed information and recommended tactics for multiple varieties of political campaigns, ranging from fund-raising to location-based get out the vote efforts,” MediaPost reported….platform offers two possibilities: buyers can either design and run their own campaign or do it via AOL’s sales team. All the more reasons for AOL to have “assigned seven sales executives to focus solely on political campaigns.”
Jeff Levick of AOL say “Our Politics hub lets campaigns and issue advocacy groups take their messages directly to voters and key influencers in a proactive way through display advertising, and we make on-boarding process something simple, easy and intuitive.”
At the same time, AOL is intent on also turning around its music business and is therefore looking to hire someone to run it.