According to a lates Nielsen study, “aside from the Android Market app itself, Facebook, Google Maps and Gmail are the most used among U.S. Android users 18 years and older.” Nielsen analyzed the data from on-device meters on thousands of Android smartphones.
“While many of the top 20 apps, including: Pandora and two versions of the popular game Angry Birds, showed similar usage by both men and women, there were notable differences in active reach for social apps,” Nielsen said.
The research company said “Facebook’s mobile app saw an active reach of 81% for women compared to 69% for male Android users. Twitter also had slightly higher active reach among women (16.5%) than men (13.4%). However, Google+, Google’s new social network, had more than twice the active reach among men (15.8%) than women (7.2%).”
“Outside of social media, apps like Amazon’s Kindle and Words With Friends showed higher active reach among women, while apps like Quickoffice Pro and the Amazon Appstore had higher active reach among male Android smartphone owners,” Nielsen stated.
And, also that men were found pretty comfortable using Google Maps, which has 77% active reach among men compared to 71.8% among women.
Android Market reaches 6 billion downloads
In other Android related news, mobile research firm Research2Guidance’s revealed that Android Market is the fastest growing app store today, and has reached “6 billion downloads.”
The Android Market continues to explode. Recent statistics published by research firm Ovum predict that app downloads in Android’s marketplace could reach 8.1 billion this year, compared to 6 billion for iOS.
Contents of August report:
- At the end of August 2011, average applications had generated nearly $2,500 since publishing.
- On average, weather apps have generated the highest total revenue from paid downloads.
- Android Market reaches 6 billion downloads.
- As of the end of August 2011, the Android Market contained 277,252 apps.
- Average selling price in Android currently equals $3.13.
- The average Android publisher has released 6 apps to market; four of those are still on the store.
You can check the full report Android Market Insights August 2011 here.
comScore’s July 2011 mobiel trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) revealed that in July 2011, nearly 1 in 4 smartphone users in EU5 reported using smartphones running Android Mobile OS.
iOS and RIM platforms each experiencing gains of only slightly more than one percentage point. Meanwhile, Symbian’s and Microsoft’s share of the smartphone platform market declined, with Symbian conceding a sizeable percentage of the market.
“HTC had the highest market share among mobile original equipment manufacturers (OEMs), accounting for 34.6 percent of Android devices used across the region in this period, followed closely by Samsung with 31.7 percent of Android devices,” revealed comScore.
Angry Birds reaches 350m downloads
Rovio, has revealed that Angry Birds, in its many variations, has now been downloaded some 350 million times. Fortune reported at the beginning of June that the number of downloads over the preceding three months had been 100 million; in the three months since that article until now, another 150 million downloads have been added, indicating that the game’s popularity is still growing at a considerable rate.
Gamers across the globe spend a total of 300 million minutes every day playing Angry Birds – and when they’re not playing the game, it seems that many still want to surround themselves with related merchandise. A million branded t-shirts are sold every month, and stuffed toys are also selling at the rate of a million per month, and this seems to only be the beginning of Rovio’s efforts to capitalise on the popularity and broad appeal of the game.
Rovio also plans to open 200 dedicated Angry Birds merchandise stores in China over the next year three years, selling everything from toys and stationery to footwear and key chains.
New developments promise to bring some of the game experience into the real world. Angry Birds Magic is available exclusively on Nokia handsets, and uses NFC elements to unlock levels within the game; “Magic Places” uses geo-location to release extra functionality and features, and Rovio has promised to bring it to more GPS-enabled devices in the future (it’s currently only available for the Barnes & Noble Nook).
The Angry Birds merchandising machine in action. Image source: MIC Gadget