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Android Market ‘Featured Image’ Guidelines to Promote Apps on Mobile Devices and Web

New Android Market was announced on July 12 this year and was made available to Androiders on July 27th. Today, Android Natascha Bock, a Product Marketing Manager on Android, announced the Android Market Image Guidelines.

In a Android Developers blog post, Natascha says “To promote your app on tablets, phones, and the Web, our Android Market editorial team can use your 1024 x 500 “Featured Image”. The image can be used on the home page on all versions of Android Market (Web, tablet and phone), on your product page in the Web and tablet versions, and on current and future top-level Android Market pages on phones.”

There’s nothing optional about the size, either; it has to be 1024 x 500 pixels.

Here are the Do’s and Dont’s from Natascha’s blog post:

  • Your graphic is not an ad, it’s a teaser. It’s a place for bold, creative promotional images.
  • Vivid background colors work best. Black and white are problems because those are the backgrounds used by the mobile-device and Web versions of Android Market.
  • Limit Text to your app name and maybe a few additional descriptive words. Anything else will be unreadable on phones, anyhow.

  • Scaling
    “Your image has to be designed to scale; it’ll need to look good both in a full-size Web browser and on a little handset. You can rely on the aspect ratio being constant, but not the size,” she said.

    Tip: Try resizing your image down to 1 inch in width. If it still looks good and conveys your brand message, you have a winner.

  • More Dont’s
    • Device imagery is tempting, but becomes dated fast, and may be inappropriate if your user’s device looks entirely different.
    • In-app screenshots are inappropriate because your product page already includes a place for these.
    • Just using your app icon is a failure of imagination. You have more room; put it to good use!
  • A 1024 x 500 Featured Image is required for feature placement consideration.
  • Consider the Context

    Given the size of the form factor, the phone is the most challenging channel for your image. Below we have both the “good” and “bad” sample images in that context:

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